Creating Compelling Global Branded Content with Krystel Aguirre

In this episode of How She Made It, guest host Lauren Moraski sits down with Krystel Aguirre, Senior Manager of Global Marketing Distribution & Production at Paramount, to explore how she successfully delivers global marketing campaigns for branded content that connect with audiences and resonate in every market. Krystel reflects on her career journey through AMC Networks, and Showtime, sharing how she found the passion and enthusiasm that continue to drive her work in media. She also discusses how AI has evolved within her field and how she could leverage these tools to work more efficiently in today’s media landscape.